Dieter Rams: Ten Principles for Good Design
links
video
“Good design is as little design as possible.”

“Good design
is innovative. makes a product useful. is aesthetic. makes a product understandable. is unobtrusive. is honest. is long-lasting. is thorough down to the last detail. is environmentally-friendly. is as little design as possible.”
(by Dieter Rams)
Originally posted on LinkedIn.
References
[1] Dieter Rams — Ten Principles for Good Design (video). https://www.youtube.com/watch?v=wChkvofR7Q0